Category Archives: woman-owned business

Haley Boehning – Storyforge



“When you have a story — the right story — everything changes. Customers become evangelists. Employees fully engage. Decision-making simplifies. Innovation accelerates. And marketing costs go down.” That’s what you find when you go to Storyforge’s website. I had the honor of interviewing Haley Boehning, Co-Founder and Principal of Storyforge.

“We call it a meaningful story.” And that’s what she does best.  Help businesses find their story, their higher purpose.  And when their clients discover it, it’s, as she puts it, “knock over the table” time and run out to tell the world.

I talk to Haley about:

  • The Storyforge story
  • Her story
  • The Storyforge concept and what their clients do with their story to make a difference
  • Why women can’t wait around
  • What she has learned from being a business owner
  • What would today’s Haley tell a younger Haley if she had the chance
  • Conscious Capitalism and its four tenets

 

This is THE podcast that advances women toward economic, social and political achievement. Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.

For more information, go to the Resources page at Brady Ware and Company.

Remember to follow this podcast on Apple Podcasts and Google Podcasts.  And forward our podcast along to other Inspiring Women in your life.


Darla King – King Business Interiors



With a successful 10-year career with an established furniture company under her belt, Darla King left her position with an offer to partner in a new start up company. One year later, the partnership had yet to materialize and Darla knew a decision needed to be made. Seeing opportunity in her circumstance, Darla and her husband formed King Business Interiors in November 1998. I was fortunate to have Darla in studio to get her story about growing the business, as a family-owned business, and for our purposes, a woman-owned business.  In this episode we cover a lot ground, including:

  • What Darla has learned from being a family-owned business
  • What the biggest challenges are as being a family-owned business
  • What the biggest challenges (and dare we say, advantages) are as a woman-owned business
  • The importance of registering as a woman-owned business
  • Why women need to help women
  • What challenges and mistakes she made along the way
  • Why giving back is so important, and how King Business Interiors does it right
  • And King Business Interiors unique giving back program, Connecting The Dots

 

This is THE podcast that advances women toward economic, social and political achievement. Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.

For more information, go to the Resources page at Brady Ware and Company.

Remember to follow this podcast on Apple Podcasts and Google Podcasts.  And forward our podcast along to other Inspiring Women in your life.