Category Archives: business story

Sadaya “Daisy” Lewis and Modern Southern Table



Modern Southern Table owner, Sadaya “Daisy” Lewis, started her restaurant and catering business seven years ago, combining her experience cooking southern-style cuisine and an MBA in marketing and finance from Capital University, Lewis has built an incredible southern comfort food concept offering fried chicken, gumbo, macaroni and cheese, and other southern classics. I like to call her the “comeback kid.”

First off, Daisy talks about working with restauranteur Cameron Mitchell…

Cameron has been just like the Big Brother (to me), being there to support. Always there to have advice (on pricing and branding) if needed.

Catering took a bit hit in 2020. And her business was no exception.

So when the governor DeWine said no events and he shut down the city of Columbus, you know, we thought it was going to be two weeks, three weeks. We thought it was going to be a little bit. But when he said no large gatherings, no weddings, my calendar cleared almost instantly. People started immediately calling, asking for refunds, asking to reschedule, asking to cancel.

But all business owners hit a point where they go, what the heck just happened? Daisy talks about the comeback.

I left Corporate America a few years earlier, so I really didn’t want to go back to that. And so I knew like I can’t cater, but there has to be something else you can do that will allow you to bring income in because you have a family to feed. And I started paying attention to what was happening around me on social media. Everybody had fallen into this situational depression. And one thing that was making us feel better was to eat or get some sweets. And I hate to say I took advantage of that horrible stress eating. But I did notice it with my peers and other businesses that the dessert industry had all of a sudden skyrocketed due to people were eating through their depression.​

So she relaunched.

So the hardest part for me with Little Daisy Cakes was starting a business all over again and trying to find new clientele and basically just start all over again. This was a whole new business. People weren’t familiar with my desserts. And so the hardest role was just relaunching and starting an all new venture, starting from zero.

Modern Southern Table

This is THE podcast that advances women toward economic, social, and political achievement. Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.

For more information, go to the Resources page at Brady Ware and Company.

Remember to follow this podcast on Apple Podcasts and Google Podcasts.  And forward our podcast along to other Inspiring Women in your life.


Haley Boehning – Storyforge



“When you have a story — the right story — everything changes. Customers become evangelists. Employees fully engage. Decision-making simplifies. Innovation accelerates. And marketing costs go down.” That’s what you find when you go to Storyforge’s website. I had the honor of interviewing Haley Boehning, Co-Founder and Principal of Storyforge.

“We call it a meaningful story.” And that’s what she does best.  Help businesses find their story, their higher purpose.  And when their clients discover it, it’s, as she puts it, “knock over the table” time and run out to tell the world.

I talk to Haley about:

  • The Storyforge story
  • Her story
  • The Storyforge concept and what their clients do with their story to make a difference
  • Why women can’t wait around
  • What she has learned from being a business owner
  • What would today’s Haley tell a younger Haley if she had the chance
  • Conscious Capitalism and its four tenets

 

This is THE podcast that advances women toward economic, social and political achievement. Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.

For more information, go to the Resources page at Brady Ware and Company.

Remember to follow this podcast on Apple Podcasts and Google Podcasts.  And forward our podcast along to other Inspiring Women in your life.