Reflecting on Defeat: Betty Collins Shares Insights from Running for Office

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The value of surrounding oneself with a strong support system. Who are the key people in your support system and how have they helped you achieve your goals?”

Betty Collins discusses the profound lessons she learned from running for city council and what it means to lose an election. Her reflections are not just about politics but about the broader themes of personal growth, resilience, and the importance of building a strong support system. Here, we expand on the key points discussed in the episode, providing insights that apply to various facets of life.

Timing and Flexibility: Embracing the Unexpected

One of the primary lessons Betty emphasizes is the crucial role of timing and flexibility. In both life and business, plans don’t always go as expected. Betty’s experience underscores the importance of being adaptable and ready to change course when unforeseen events occur.

Building a Strong Support System

Betty cannot overstate the significance of surrounding oneself with a capable team and trusted advisors. Running a campaign, much like running a business, requires the collaboration and expertise of many. From a committed campaign manager to a supportive inner circle, having the right people around is vital for navigating challenges and seizing opportunities. This principle holds true whether you are an entrepreneur, a corporate leader, or someone pursuing personal goals.

Personal Branding and Self-Promotion

Self-promotion and personal branding are recurring themes in Betty’s narrative. In today’s competitive environment, it’s essential to clearly articulate your value and distinctiveness. Betty shares her experience of merging her smaller business into a larger one, highlighting how crucial it was to brand herself effectively. This journey taught her the immense value of a well-defined personal brand and the importance of deliberate messaging in professional and personal spheres.

Quality Over Quantity: Meaningful Interactions

Betty’s husband played a pivotal role as her coach and motivator, teaching her the importance of engaging people genuinely. One of the standout lessons from her campaign is the significance of quality over quantity in interactions. It’s not about how many people you can reach, but how meaningful and authentic those connections are. This approach not only deepened her engagements but also strengthened her relationship with her husband.

The Value of Reflective Learning

Betty reflects on the emotional and enlightening experience of running for office and even the poignant moment of voting for herself. While she may not have won the election, she emphasizes the learning and growth that came from the experience. Important lessons about tenacity, boldness, and the value of self-assessment are crucial takeaways that can be applied to any endeavor.

Strategy and Execution: Beyond Hard Work

One of the biggest realizations for Betty was that hard work alone isn’t enough. Strategy and execution play a critical role in achieving success. Outworking and outspending competitors are factors that can make a considerable difference, underscoring the need for sufficient resources and strategic planning. This insight is especially relevant for those in competitive fields where the margin for error is slim.

Handling Defeat Gracefully

Betty’s experience encapsulates the importance of handling defeat with grace. Losing an election or facing any setback can be disheartening, but what truly matters is how you rise from it. Betty encourages learning from every experience, making informed decisions for future pursuits, and maintaining a forward-looking perspective.

Humility and Influence

Betty’s run for office was a humbling experience, revealing the nuances of influence within a larger community. It taught her the importance of expanding one’s network and understanding different environments. Such humility and respect for diverse perspectives are crucial for personal and professional growth.

The Power of Reflection and Strategy

Lastly, Betty underscores the significance of reflection and strategic thinking. Whether in business or personal ambitions, consistent self-assessment and strategic planning are imperative for sustainable success. This involves learning from past experiences and continuously evolving to stay ahead.

Moving Forward with Wisdom and Joy

Betty advises appreciating the lessons learned and moving forward with optimism. Life’s opportunities often arise from setbacks, and it’s essential to enjoy the journey while keeping sight of long-term goals.

This is THE podcast that advances women toward economic, social and political achievement. Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women’s Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.

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Eva Horton on Advocacy & Networking

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What are some of the barriers women face when raising capital for their businesses, and how can institutions like Fortuna Bank address these challenges?

This episode, featuring Brady Ware’s Eva Horton, sheds light on the transformative journey of Laria Rollins and the game-changing establishment of Fortuna Bank—a bank by women, for women. We have a thoughtful reflection on the rise of women-owned businesses.

Key Takeaways from This Episode:

  • Intentional Empowerment: Learn how initiatives at Brady Ware are intentionally structured to bridge gender gaps in boardrooms and decision-making processes, ultimately fostering an inclusive environment where women’s voices are heard and acted upon.
  • Mentorship & Networks: Discover the importance of mentorship and the power of genuine connections in both professional and personal growth. Hear Eva’s insights on advocating for oneself, leveraging diverse networks, and sharing both successes and challenges for collective benefit.
  • Diversity & Advocacy: Explore why male advocates are crucial allies in the journey toward gender equality in business. We discuss strategies to educate and involve them in women’s initiatives and leadership, creating a more balanced and supportive ecosystem.

This episode not only celebrates women in leadership but also provides actionable takeaways for fostering inclusivity and empowerment in any organization.

Listen to the Fortuna Bank Episode Now to catch up!

Inspiring Moments

00:00 Women’s initiative empowers voices, promotes impactful changes.

05:36 Fortuna Bank’s women’s initiative shows intentional impact.

08:20 Women entrepreneurs struggle most with raising capital.

11:57 Mentors varied, inspired confidence throughout life.

15:39 Networking and connections drive women-owned bank success.

17:32 Podcasts reveal inspiring stories; explore, learn, grow.

This is THE podcast that advances women toward economic, social and political achievement. Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women’s Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.

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Ilaria Rawlins on Leading a Women-Owned Bank

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“Challenges Faced by Female Entrepreneurs”: “Women-owned businesses are growing at 2 times the national average. Yet on the flip side, women are, female entrepreneurs are denied 3 times more often than men for commercial loans.”— Ilaria Rawlins

We have an incredibly insightful episode featuring Ilaria Rawlins, the CEO of Fortuna Bank, a pioneering, women-owned bank in central Ohio.

With over 30 years in the banking industry, Ilaria brings a wealth of experience and a fresh perspective to the challenges women face in accessing capital and climbing the corporate ladder. In this episode, we explore Ilaria’s passion for female-focused services, the criticality of networking and mentorship, and how Fortuna Bank is breaking the mold by prioritizing relationship-building and personalized financial solutions.

We also talk more about the significant issues women entrepreneurs face, from harmful debt to understanding their financial potential, and unpack the pivotal role of diversity in decision-making boardrooms. Plus, you won’t want to miss Ilaria discussing her exciting upcoming partnership with Columbus and the unique economic opportunities on the horizon.

Inspiring Moments

05:54 Instrumental in product development, honing leadership skills. CEO offer from former client in 2021.
09:27 Skilled in relationships, interested in starting bank.
11:24 Excited about Columbus growth and female representation.
14:44 Women entrepreneurs face challenges in accessing funding.
17:40 Know your lending ability before taking on debt.
20:39 Women need support in male-dominated boardrooms.
26:01 Diverse perspectives and seizing growth opportunities.
27:52 Classes, seminars for women in financial management.
35:23 New bank excited about market conditions.
37:24 Potential opportunities in economic environment and mergers.

Inspiring Takeaways

The Power of Networking and Mentorship: Ilaria emphasizes the essential role of building strong networks and finding mentors who can guide you through the complexities of the business world. She highlights that women often thrive when supported by a community of like-minded individuals.

Personalized Banking Experiences: Unlike larger banks that are increasingly moving towards automation, Ilaria believes in the power of community banks to offer personalized services. Fortuna Bank is committed to relationship-building and providing tailored financial solutions that can make a significant difference for women entrepreneurs.

Understanding Financial Literacy: Betty Collins and Ilaria stress the importance of understanding your personal balance sheet and business plan before seeking capital. Proper financial planning can prevent harmful debt and improve your chances of securing loans.

Bridging the Gender Gap in Banking: Fortuna Bank is leading the charge in improving gender diversity in boardrooms and decision-making processes. With 8 out of 12 board members being women and a leadership team that is predominantly female, Fortuna Bank is setting a new standard for inclusivity in the financial sector.

Educational Initiatives: Fortuna Bank is not just a financial institution; it’s a learning center. They plan to offer classes and seminars on various financial topics tailored to the specific needs of women, aiming to educate and empower female entrepreneurs.

Empowering the Next Generation: In a move to nurture future leaders, Fortuna Bank is creating an advisory board to mentor up-and-coming entrepreneurs. This initiative is designed to help more women qualify for board positions and elevate their career trajectories.

This is THE podcast that advances women toward economic, social and political achievement. Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women’s Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.

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Lubna Najjar on Ethical Fashion and the Future of Retail, Pt. 2

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Living with purpose and leaving a legacy. What do these concepts mean to you personally, and how do you strive to implement them in your life or career?

We continue our conversation with the remarkable Lubna Najjar. In part two of our interview, Lubna talks about the profound impact of her book, which offers in-depth case studies on mass market manufacture, direct-to-consumer retail, marketing, and best practices in e-commerce. Together with Betty, they explore Lubna’s unwavering commitment to ethical clothing manufacturing, empowering underprivileged girls, and her philanthropic endeavors.

The Importance of Sharing Failures: “I was hesitant to share these at the conference because there were so many eyes on it. And sometimes you don’t wanna share your failures, but I do think it’s important to share them, one, not for others to just hear so that they know it’s good to fail because you keep going, but also for yourself to hear it.”— Lubna Najjar

Lubna shares heartfelt experiences from pivotal conferences and emphasizes the significance of social media in promoting community causes. We also get an exclusive look into her latest project in downtown Columbus, supporting local fashion designers through the innovative Common Thread Shops on 3rd initiative. Lubna opens up about the trials and triumphs she faced along her journey, from leaving her corporate job to navigating the complexities of the fashion industry.

As they wrap up, Lubna and Betty underline the importance of living with purpose, leaving a legacy, and inspiring women everywhere to pursue their dreams.

Inspiring Moments

00:00 As a leader, what questions drive you?
05:59 Balancing corporate life and personal aspirations fearfully.
09:01 Evolved business, started agency, grew other brands.
09:39 Feature clients in prestigious events, no payments.
14:07 City subsidized rent, making it almost unbelievable.
16:11 Columbus City Council supports design incubator program.
19:11 Rural store front love in unique location.
24:21 Ethical manufacturing concept showcased in denim shoot.
27:06 Working with ICE Mentors, Pink Empowerment, giving back.
28:58 Attended event honoring successful women in business.

Inspiring Takeaways

  • The importance of purposeful living and creating a meaningful impact.
  • The significance of ethical manufacturing and giving back to the community.
  • Leveraging social media to promote and support community causes.
  • The challenges and necessary discomforts of change and growth in business.
  • Building public-private partnerships to support local fashion designers.
  • Protecting business contacts and maintaining professional relationships.
  • Learning from business challenges, especially as women in business.
  • The role of education in fostering ethical business practices.

This is THE podcast that advances women toward economic, social and political achievement. Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women’s Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.

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Lubna Najjar on Ethical Fashion and the Future of Retail, Pt. 1

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How can consumers make more ethical choices when it comes to their clothing purchases to combat overconsumption?

In this two-part interview, we have a special guest, Lubna Najjar, the entrepreneurial powerhouse behind Ilmoda Brands, a boutique agency in Columbus that bridges the gap between fashion concept and market. Lubna brings a wealth of experience as a woman navigating the design and fashion industry, balancing creative prowess with corporate acumen.

The Challenges of Business Ownership: “It’s never on cruise control because there’s always something. You’re always developing new. You’re always trying to figure out something that can be better and greater.”— Lubna Najjar

In this first part of our conversation, we learn more about Lubna’s journey, discussing the challenges and high expectations tied to her consulting roles and board seats, and the immense pressure to consistently perform at the highest level. Lubna shares her insights on the importance of self-care, emotional balance, and the necessity for resilience. With a focus on ethical fashion, Lubna talks about her doctoral pursuits in business, analyzing consumer behavior, the impact of fast fashion, and her mission to drive sustainable and ethical practices in the industry.

Betty and Lubna also explore the need for disruptors and ongoing improvement within their fields, finding inspiration in their cross-disciplinary approaches.

Join us as we uncover the story of a hometown hero and role model, Lubna Najjar, and learn about her endeavors in mentoring, community involvement, and her commitment to fostering the next generation of women leaders.

Inspiring Moments

05:57 Self-made and successful, formed strong relationships.
07:27 Women entrepreneurs face challenges in business.
10:25 Grieving loss in business, finding strength within.
13:42 Females in leadership have influential advisory roles.
22:28 Different consumer behaviors and fast fashion’s impact.
23:54 Ethical movement to improve product development processes.
26:18 Quality isn’t determined by price alone.

Inspiring Takeaways

Gender Disparity in Fashion Industry**: Lubna Najjar highlights the gender disparity within the fashion industry, noting that while women dominate the creative side, men are more prevalent on the corporate and retail side.

Pressure and Expectations**: Both women discuss the immense pressures and high expectations associated with consulting and holding board seats. The need to perform at all times, without the luxury of having an off-day, is a significant challenge.

Importance of Self-Care**: Collins and Najjar stress the importance of maintaining emotional balance, self-care, and allowing time for rest and recovery to sustain long-term performance.

Resilience and Strategic Planning**: They talk about the importance of resilience and the ability to say no, with Collins contemplating her next decade at the age of 60, emphasizing forward-looking strategic planning.

Ethical Fashion and Consumer Behavior**: Lubna Najjar, who is pursuing a doctorate in business focused on ethical fashion, discusses the impact of fast fashion on overconsumption and the environmental consequences of inexpensive materials.

Environmental and Labor Impacts**: Najjar underscores the negative impacts of waste from fast fashion, including effects on the ozone layer, water quality, and labor practices. She advocates for ethical and sustainable product development processes.

Community Involvement and Mentorship**: Lubna’s involvement with nonprofit work, such as the Women’s Small Business Accelerator, and her dedication to mentorship and community support, highlight the importance of giving back and empowering others in business.

Continuous Growth and Development**: The necessity of continuous personal and professional growth and development is a recurring theme. Najjar and Collins acknowledge the ongoing struggle and dedication required in entrepreneurship.

Role Models and Inspiration**: Part 1 of this conversation concludes with a mutual acknowledgment of the inspiration and support both women draw from each other’s work, exemplifying the power of role models and the positive influence they can have within their industries.

This is THE podcast that advances women toward economic, social and political achievement. Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women’s Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.

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Thriving Beyond Breast Cancer, From Diagnosis to Nonprofit – Pt. 2

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How powerful do you think mindset shifts can be in facing life-threatening illnesses or other significant challenges?

We continue our conversation with Bess Hagans, the remarkable recipient of the Brady Ware Woman of Excellence Award, and founder of Thriving Beyond Breast Cancer.

Bess’s life took an unexpected turn when she was diagnosed with breast cancer, but she has turned that challenge into a beautiful and impactful mission. Through her nonprofit, Thriving Beyond Breast Cancer, Bess has devoted herself to supporting others who are navigating similar journeys.

Bess shares the raw and heartfelt moments from her diagnosis, the panic and uncertainty she faced, and how she transformed fear into purpose. She built and continues to build a community that became her lifeline and the practical steps she took to start a nonprofit while still fighting her battle.

Bess’s story is a testament to the strength and resilience that can arise from life’s toughest challenges. Listen in for insights on finding your own community, turning adversity into action, and the lessons Bess has learned that could help you on your journey.

Inspiring Moments

05:58 Nurse navigator provided crucial support during diagnosis.
07:29 Accepting the possibility of death brings peace.
11:53 Articulating vision attracts support for nonprofit work.
15:08 Believe in thriving beyond breast cancer story.
19:34 Community: Find, value, and give back.
20:38 Beth Higgins overcame cancer, inspiring others.

Inspiring Takeaways

– Life can present unexpected challenges, like a breast cancer diagnosis. Embracing these changes and adapting is crucial.

– Regular self-examinations and awareness can lead to early detection, which is key in managing health conditions like cancer.

– Building a support system and finding a community of people who understand your journey can provide immense emotional and practical support.

– Turning challenging life experiences into a driving force for positive change, as Bess did with her nonprofit, can be incredibly impactful.

– Sharing your personal story and experiences can inspire others and bring attention to important causes.

– Developing resilience and learning to cope with overwhelming situations, like a cancer diagnosis, can lead to personal growth and transformation.

– Seeking professional mental health support, especially during tough times, can help process emotions and provide strategies for coping.

– Engaging with and contributing to a broader community can create a network of support and amplify your efforts.

– Taking proactive steps, regardless of the size, can allow individuals to regain a sense of control and purpose in their lives.

– Educating others about health, wellness, and early detection can have a widespread and lasting impact on the community.

This is THE podcast that advances women toward economic, social and political achievement. Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women’s Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.

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Thriving Beyond Breast Cancer, From Diagnosis to Nonprofit – Pt. 1

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How did our guest’s personal experience of dealing with infertility, giving birth, and a cancer diagnosis shape her perspective on the importance of storytelling and advocacy for young women?

We begin a profound and emotional two-part series featuring Bess Hagans, a remarkable woman who has navigated the harrowing journey of breast cancer while balancing the joys and challenges of motherhood.

She is the winner of the 2024 Brady Ware Women of Excellence Award.

In this first part, Bess shares her personal story of being diagnosed with stage 3 breast cancer amidst the whirlwind of infertility treatments and new motherhood. She talks about the creation of her nonprofit organization, Thriving Beyond Breast Cancer, designed to support young women, ages 21 to 40, diagnosed with breast cancer at any stage.

We discuss the vital financial assistance her organization provides, the crucial mental health support programs they offer, and the importance of advocating for oneself within the healthcare system.

Bess also touches on the essential nature of collaboration over exclusivity in partnerships and how setting personal and professional boundaries can foster success and well-being.

Whether you’re seeking inspiration or practical advice, this conversation is filled with resilience, purpose, and actionable insights for making a real difference.

Inspiring Moments

05:43 Facing unexpected serious illness shifts life fundamentally.
07:26 Financial assistance for women diagnosed with breast cancer.
10:49 Life in New York taught valuable lessons.
15:18 Advocate for health, empower through voice.
17:06 Challenges, change, and raising funds for nonprofit.
21:19 Setting boundaries to balance work and life.
25:23 Feedback and diversity crucial for nonprofit success.
28:35 Columbus is important for research and networking.
29:48 Balancing mission with financial partnerships in Columbus.
33:58 Women’s groups in Columbus support business owners.
37:01 Panel discussion on women’s wellness and wealth.
39:00 Woman awarded for social media presence excellence.

Inspiring Takeaways

The importance of organizations dedicated to supporting young women (ages 21 to 40) diagnosed with breast cancer by providing financial aid, mental health programs, and other essential resources.

Financial stipends offered to women making less than $155,000 annually to help offset cancer treatment costs without requiring receipts, emphasizing trust and ease.

The value of mental health programs that include both in-person and virtual support groups, licensed therapists, and upcoming one-on-one therapy options to ensure holistic care for cancer patients.

The critical need for individuals to advocate for themselves in the healthcare system to ensure they receive adequate medical attention and understand their risk factors.

The importance of non-exclusive collaborations with other organizations and avoiding partnerships with big pharmaceutical companies to maintain integrity and patient-first values.
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The necessity of setting boundaries for work-life balance, productivity, and managing the complex challenges of running a nonprofit while dealing with personal health and family obligations.

Strategies for dealing with criticism while staying true to the mission, vision, and goals of one’s organization, and managing personal well-being.

Highlighting that making a positive impact doesn’t necessarily require founding an organization; volunteering and contributing to existing initiatives can also drive significant change.

The value of educating young women on self-advocacy, specifically the importance of breast exams and understanding their health to prevent delayed diagnoses.

Encouragement to use personal platforms and gifts, even something as simple as resharing a social media post, to support and amplify important causes for young women with breast cancer.

Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.
For more information, go to the Insights page at Brady Ware and Company.
Forward our podcast along to other Inspiring Women in your life.
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Lessons Learned From The Five Guys

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We journey through some of the most impactful lessons I’ve learned over my 40-plus-year career, thanks to five remarkable men who shaped my path.

From the unwavering core values of Austin Swallow to the employee-centric approach of Randy Nipps, and from the empowering challenges posed by Gary Brown to the innovative insights of Brian Carr and Jim Kiser, each of these men has contributed to my growth in unique and invaluable ways.

I’ll share how their belief in my potential pushed me beyond my comfort zone and helped me achieve success both personally and professionally.

Let’s recognize the importance of recognizing and nurturing your core beliefs, valuing employee potential, and tapping into diverse skill sets. But, perhaps the most crucial lesson learned is the one from within: learning to see and believe in your potential.

“Don’t let someone else see what you need to be. You see what you need to be.”— Betty Collins

Inspiring Moments

03:41 Young, inexperienced woman hired based on character.
09:19 Mentor taught valuing employees, offered job.
10:40 Reluctant worker becomes unexpected business owner.
14:59 Empowering encouragement in leadership roles at Brady Ware.
16:54 Learn from others, enhance skills, know oneself.
19:59 Emphasize self-reflection and support from others.

Inspiring Takeaways

1. – Your fundamental values and beliefs influence every decision and action you take.
2. – Recognizing and valuing the potential and contributions of your employees can lead to their growth and satisfaction.
3. – It’s crucial for individuals to recognize their potential and capabilities rather than relying solely on external validation.
4. – Different leaders bring unique strengths and lessons.
5. – Growth often requires stepping out of your comfort zone.
6. – Leaders who empower and support their employees can inspire significant career advancements and personal growth.
7. – Skills beyond the traditional scope of one’s job should be recognized and nurtured.
8. – Encouragement to pursue your passion and not settling for less can lead to unexpected and rewarding career paths.
9. – Regularly reflecting on the lessons learned from your experiences and mentors can offer deep insights and guide future decisions.
10. – Sharing your lessons and journey with others can be impactful.

Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.
For more information, go to the Insights page at Brady Ware and Company.
Forward our podcast along to other Inspiring Women in your life.
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Penny Zenker-The Focusologist – Pt. 2

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We continue our conversation with Penny Zenker, The Focusologist, a distinguished author, and keynote speaker.

After exploring impactful life lessons and personal strategies in part one, this episode focuses shifts to the concept of “gatekeepers” in our lives, how we can establish personal rules, and filters, and optimize our environment to enhance productivity and well-being.

Penny draws from her extensive experience and insight to discuss how strategic thinking when combined with behavior modification, can lead to remarkable results both personally and professionally.

We explore her books, particularly “The Productivity Zone” and “The Reset Mindset,” which offer frameworks for managing time and energy more effectively.

Simplifying Complex Challenges: “It’s not about how complex the things are around us. It really comes down to how simply we learn to approach it.”— Penny Zenker 

Penny’s Productivity Tips And Tools are mentioned in the podcast.

Inspiring Takeaways
Value of Gatekeepers**: The discussion highlights the importance of establishing gatekeepers in various aspects of life to manage energy and attention effectively. These gatekeepers can be rules, filters, or environmental settings that help streamline decision-making and reduce distractions.

Rules as Gatekeepers**: Setting specific rules can help minimize decision fatigue by predetermining actions based on one’s values and priorities, such as deciding not to eat after a certain time for better health management.

Filters for Reduced Distractions**: Utilizing filters, whether they are people (like a supportive spouse) or technological tools (like app restrictions), can shield individuals from unnecessary distractions and help maintain focus on essential tasks.

Optimal Environment**: Structuring one’s environment to support desired outcomes is crucial. Accessibility to resources like water or technology can influence behavior significantly, encouraging healthier habits or reduced screen time, respectively.

Self-Tracking and Accountability**: The use of tools like time tracking in professional settings or fitness trackers personally can provide insights into how one spends time and energy, fostering better planning and prioritization.

Importance of Energy Management**: The podcast discusses recognizing and managing one’s energy as foundational, even before time management. Understanding one’s physical and mental readiness each day can influence productivity and general well-being.

Impact of Internal Communication**: How individuals talk to themselves influences their mindset and behavior significantly. Reframing internal dialogue from passive (“worked for”) to active and inclusive (“worked with”) can empower and shift perspectives toward more collaborative and positive interactions.

Utilizing Neuro-Linguistic Programming (NLP)**: NLP techniques can aid in understanding and improving the connections between thought processes, linguistic patterns, and behaviors, leading to more effective personal and professional interactions.

Inspiring Moments

05:57 Realizing screen time usage is eye-opening.
07:16 Analyzing time spent to optimize professional tasks.
11:47 Tracking device provides insight into daily readiness.
15:53 Internal and external communication’s effects and importance.
17:21 Be prepared, intentional, and calm for success.
21:30 Using common language for mental reset and resiliency.
24:18 Simplify, reset mindset for stress relief and resourcefulness.

Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.
For more information, go to the Insights page at Brady Ware and Company.
Forward our podcast along to other Inspiring Women in your life.
Categories: episode

Penny Zenker-The Focusologist – Pt. 1

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We’re diving into focus and resilience with our distinguished guest, Penny Zenker, The Focusologist, an internationally acclaimed speaker, business strategy coach, and bestselling author.

In this episode, Penny shares her transformative journey from a career in accounting and finance into the realms of technology and entrepreneurship. We explore her pivotal “reset moments,” including a profound life change at the age of 19 and the influential “80-20 Rule” she learned, which emphasizes concentrating on the 20% that makes 80% of the difference in our efforts.

Applying the 80/20 Rule to Reset and Refocus:** “What’s that one thing that is gonna be the most important thing, the most impactful thing that’s going to make 80% of the difference?”— Penny Zenker

Penny explains the decision matrix of effort versus impact, a crucial tool for identifying where to focus your energies to maximize impact. We’ll also discuss strategies for managing overwhelming circumstances, balancing responsibilities across different life stages, and prioritizing tasks effectively.

This episode is packed with actionable insights on minimizing distractions and resetting priorities to navigate the complexities of life and work dynamically.

Inspiring Takeaways

The 80/20 Rule (Pareto Principle)**: Penny Zenker emphasizes how concentrating on the 20% of tasks that produce 80% of the results can significantly enhance productivity and outcome.

Effort vs. Impact Decision Matrix**: This tool helps in identifying tasks that require minimal effort but have maximum impact, aiding in better priority setting.

Reset Moments**: Recognizing moments that require stepping back to reassess and reset goals based on current needs and priorities, as discussed by Penny following a significant personal loss.

Distraction Quiz**: A practical approach to understanding and managing distractions by identifying key areas contributing to inefficiency and stress, leading to more focused work sessions.

Dynamic Reassessment**: Both speakers underscore the importance of continually reassessing and adjusting priorities throughout the day to cope with changing circumstances and ensure focus on what truly matters.

Embracing Change in Process**: Adapting to change as part of daily routines rather than resisting it, which can lead to improved resilience and flexibility in both personal and professional settings.

Inspiring Moments

05:43 Reflect, gain perspective, and realign for focus.
07:02 Control, acceptance, and coping – the focusologist’s approach.
10:12 Took leap into tech, built successful company.
13:24 Hired as chief technology officer, quit.
18:55 Resilience includes letting go, not just powering through.
21:23 Realize false urgency, focus on impact, prioritize.
25:53 Transitioning to a new season of life.
26:21 Book “Reset Mindset” aids in better communication.
31:05 Identify distractions, time-wasters, and stressors for improvement.

Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.
For more information, go to the Insights page at Brady Ware and Company.
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