Category Archives: marketing

Ohio Women’s Coalition and Rachel Winder



My guest is Rachel Winder, Executive Director at the Ohio Women’s Coalition.

What is the Ohio Women’s Coalition?

“The Ohio Women’s Coalition is a diverse, non-partisan alliance of women in business, women leaders, women business owners, and men that support the mission across Ohio who are coming together to improve the economic position for all women in our state. The OWC was created to amplify the voice of women in Ohio and to help draw attention to the unique challenges that women encounter, especially underserved women of color and women who live in underserved areas of the state, to gain access to economic opportunities in order to achieve financial stability and prosperity.”

In a very short time, the OWC continues to increase the awareness of women small business owners, and help them find funding and support that is usually elusive to them. Rachel goes in-depth about the exciting initiatives the OWC has accomplished, and what is on the horizon.

Here’s an overview of what we talk about…

Accomplishments on behalf of Women-Owned Businesses in Ohio

• Created a statutory definition of “microbusiness” in the Ohio Revised Code (2016)

• Created a Women’s Business Enterprise (WBE) program in the State of Ohio (2020)

• Successfully advocated for $10 million in state-backed women-owned business loans at 3% interest rate (2021)

• Successfully advocated for $10 million in state-backed women and minority-owned business microloans at 0% interest rate (2021)

Results

• As of May 2022, $2,297,012 in Women’s Business Enterprise Loans have been approved for 11 companies, and $1,490,511 Ohio Micro-Loans have been approved for 39 companies. Nearly $3 million remains available in both loan programs with an additional $5 million available next fiscal year for each program.

• There are nearly as many WBE’s certified in Ohio as MBE’s, which is a program that was established more than 40 years ago. The OWC is committed to equality and lifting everybody up!

• The State of Ohio is literally making room for Ohio women-owned businesses. Recently, members of the Minority Development Financing Advisory Board voluntarily stepped away in recognition of the lack of women-owned businesses represented. Because of our advocacy, the work of this Board has been mostly focused on women-owned business loans, and they recognized women-owned businesses were not represented equally on the Board.

• For the first time in Ohio history, in 2022, each state agency is being asked to predict how many contracts will be going to women-owned businesses during the next fiscal year.

Also, don’t miss your chance to attend this year’s Women’s Leadership Conference.

WHEN: June 24, 2022, 7:30 a.m. to 5 p.m. WHERE: Renaissance Columbus Downtown Hotel

Gain insights and connections with your Columbus professionals during this full-day event featuring:

  • Networking opportunities to make friends, business contacts, and build relationships to grow your career and business!

  • More than 300 professionals in attendance

  • Customize your day with choices from 15 breakout speakers

  • A powerful breakfast speaker

  • A luncheon keynote

  • More than 30 exhibitors

Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.

For more information, go to the Resources page at Brady Ware and Company.

Remember to follow this podcast on Apple Podcasts and Google Podcasts.  And forward our podcast along to other Inspiring Women in your life.


Plain and Simple. It’s Hard To Be In Business or A Business Owner



We’re in a new year again, and we just need it to be easier, right?

Many business owners have felt that they can’t move forward because they’re paralyzed. When you’re paralyzed, it means you can’t move. But if you’re a business owner or in business, you aren’t meant to be still, you aren’t meant to be not able to move. So you live in that fear.

But we can’t do that. We have to get to what’s driving the fear.

I’ve put it into a few categories in this episode. I’m sure that there are other things that you could add to it, but you really need to address these things.

This is THE podcast that advances women toward economic, social, and political achievement. Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.

For more information, go to the Resources page at Brady Ware and Company.

Remember to follow this podcast on Apple Podcasts and Google Podcasts.  And forward our podcast along to other Inspiring Women in your life.


Now What? Pt 2



2020. It’s not quite over. But Now What?

It’s a question I think we should be asking pretty constantly as we navigate through these times.

In this episode, we’re going to talk a little bit about reflection and embracing the last two actions from my Now What, Pt 1 episode, Assessing and Moving.

The basics of business haven’t changed through this time. And one of those basics is marketing.

I work with Betty Clark of CPMedia with my marketing. My interview with her covers a lot of ground. I know you there lots of marketing tips you will come away with from this interview. Don’t hesitate to contact her, and tell her you heard my interview with her. She can be found at CPMedia & Marketing.

As Betty Clark explains about CPM…

CPM has been in business for close to 30 years now. Throughout the years, we’ve discovered that a lot of businesses just simply lack the time and expertise in marketing their company in a way that’s going to get the results and the phones to ring. At CPM, we take a company’s budget and their goals and we use our marketing expertise to create a marketing plan. Then we implement them through that plan, through the use of traditional and digital advertising tactics, so a business can stand out from their competition and they can get more leads, which is going to turn into customers.

Ultimately, you’ve got to embrace the new day. It’s here, ready or not. It’s been here; it’s not gone. This has been hard for me. This has been one of the toughest things for me to grasp as a business owner, as a mom, as a wife, as a church member, any of it.

It’s been hard.

I don’t want this new day. I still don’t want this new day, but as we know, “life is like a box of chocolates.”

I’ve always been amazed at the resilience of the people in our country. I believe that if you keep asking Now What? and be ahead of it, no matter how the year closes and what the New Year brings, I think that you will have some success that you will really enjoy your life.

After you listen to this episode, go to www.BradyWare.com and look up Betty Collins, my podcast will be right there. There will be handouts that summarize all this.

I’d love to talk to you about it, because it’s something that I’m passionate about. Because when the marketplace works in this country, the country works. Right now, it needs businesses to work. It needs employers to have success.

This is THE podcast that advances women toward economic, social and political achievement. Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.

For more information, go to the Resources page at Brady Ware and Company.

Remember to follow this podcast on Apple Podcasts and Google Podcasts.  And forward our podcast along to other Inspiring Women in your life.