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“When you have a story — the right story — everything changes. Customers become evangelists. Employees fully engage. Decision-making simplifies. Innovation accelerates. And marketing costs go down.” That’s what you find when you go to Storyforge’s website. I had the honor of interviewing Haley Boehning, Co-Founder and Principal of Storyforge.

“We call it a meaningful story.” And that’s what she does best.  Help businesses find their story, their higher purpose.  And when their clients discover it, it’s, as she puts it, “knock over the table” time and run out to tell the world.

I talk to Haley about:

• The Storyforge story
• Her story
• The Storyforge concept and what their clients do with their story to make a difference
• Why women can’t wait around
• What she has learned from being a business owner
• What would today’s Haley tell a younger Haley if she had the chance
• Conscious Capitalism and its four tenets

This is THE podcast that advances women toward economic, social and political achievement. Hosted by Betty Collins, CPA, and Director at Brady Ware and Company. Betty also serves as the Committee Chair for Empowering Women, and Director of the Brady Ware Women Initiative. Each episode is presented by Brady Ware and Company, committed to empowering women to go their distance in the workplace and at home.

For more information, go to the Insights page at Brady Ware and Company.

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